Agent Awards – GCI & Units Criteria
At Keller Williams Integrity Realty, we believe in celebrating agent achievements and recognizing the hard work, dedication, and success of our team members. Our Agent Awards Program is designed to honor agents who achieve exceptional Gross Commission Income (GCI) and Units closed.
This guide outlines the award tiers, eligibility criteria, and the recognition you’ll receive at each level. Whether you're a rising star or an elite top producer, there’s an opportunity to be celebrated at every stage of your journey.
Award Levels & Criteria
Our award system tracks two key performance metrics:
- GCI (Gross Commission Income) — The total commissions earned before expenses.
- Units — The total number of closed deals (buy/sell transactions) during the year.
Agents must meet either the GCI requirement or the Units requirement to qualify for an award.
| Award | GCI Range | Units Range | Recognition Award |
|---|
| Bronze | $60,000 - $119,999 | 8 - 14 | Bronze Award |
| Silver | $120,000 - $179,999 | 15 - 19 | Silver Award |
| Gold | $180,000 - $239,999 | 20 - 24 | Gold Award |
| Double Gold | $240,000 - $299,999 | 25 - 34 | Double Gold Award |
| Triple Gold | $300,000 - $399,999 | 35 - 44 | Triple Gold Award |
| Quadruple Gold | $400,000 - $499,999 | 45 - 54 | Quadruple Gold Award |
| Platinum | $500,000 - $999,999 | 55 - 99 | Platinum Award |
| Double Platinum | $1M - $1,499,999 | 100 - 149 | Double Platinum Award |
| Triple Platinum | $1.5M - $1,999,999 | 150 - 199 | Triple Platinum Award |
| Quadruple Platinum | $2M - $2,499,999 | 200 - 249 | Quadruple Platinum Award |
| Millionaire Agent | $2.5M - $4,999,999 | 250 - 499 | Millionaire Agent Award |
| Diamond | $5M - $9,999,999 | 500 - 999 | Diamond Award |
| Empire | $10M+ | 1000+ | Empire Award |
How the Awards Work
- Automatic Qualification: Agents are automatically eligible for the award tier once they reach either the GCI or Units milestone during the year.
- Dual Recognition: Agents can qualify for an award tier by hitting either the GCI requirement or the Units requirement, whichever is achieved first.
Recognition & Celebration
- Award Certificates: Recipients will receive a certificate or plaque to commemorate their achievement.
- Recognition Events: Awards are presented at key events, such as the annual Awards Ceremony.
- Internal Acknowledgment: Award recipients are celebrated in office communications, newsletters, and social media shoutouts.
Why These Awards Matter
- Motivation: The award system provides clear, actionable goals for agents to work toward.
- Accountability: Having specific GCI and unit goals encourages consistency in performance throughout the year.
- Recognition & Prestige: Achieving higher award levels not only reflects personal success but also boosts the agent’s reputation among colleagues and clients.
Tips to Achieve Your Next Award Level
- Set Clear Goals: Break down the GCI and Unit goals into monthly and quarterly targets.
- Track Progress: Monitor your production numbers and revenue regularly to stay on track.
- Leverage Support: Work with a coach, mentor, or productivity advisor to create a plan for hitting your next target.
- Celebrate Milestones: Recognize small wins along the way to maintain motivation and momentum.
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